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| History | |
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1961 |
Originated as the marketing research division of Coral Japan, an industrial marketing research and consulting firm established to assist mainly foreign companies entering the Japanese market with the formulation of marketing strategies. |
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1990 |
Continued to operate as the marketing research division of RBC, Inc. (Research-Based Consulting, Inc.), the name adopted as part of a CI program. |
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2007 |
McRBC, Inc. founded to provide specialist marketing research focused on the Japanese market as the successor to the marketing research operations of RBC, Inc. |
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