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【Services offered】
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4. Assistance with
corporate image and brand strategies
- McRBC conducts research and analysis to assist in formulating corporate image
and brand studies. These studies help to determine how a new product might impact
a client company’s corporate image.
- We also offer stakeholder perception studies, which analyze perception gaps
among stakeholders (shareholders, investors, labor markets and unions, government
bodies, business partners, industrial associations, employees, educational bodies,
local communities, NGOs, etc.) regarding CSR activities as input for development
and refinement of corporate communication strategies.
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